AA Cars offers Dealer Promise scheme to dealers

In an attempt to improve the levels of trust between customers and car dealerships, the Automobile Association (AA) has launched a new Dealer Promise scheme, with a ten-point set of terms that dealers can sign up to gain accreditation.

The scheme was launched after research revealed that only 7 per cent of drivers say they trust used car dealers.

The ten-point plan includes promises such as providing six months MOT as standard on all car sales, free vehicle checks, 12-month AA breakdown cover included and an assurance that all the vehicle's documents are handed over at the point of sale.

Increasing levels of customer service is an effective way to enhance relationships with potential car buyers. Investing in such schemes can help to get buyers, who are more open to doing business with independent dealers, through the door. Taking out new and used dealership insurance is an important part of offering excellent customer service.

The managing director of AA Cars, Paul Yates, explained: "While leads are vital in ensuring growth, reputation and trust is what really underpins the health of the sector and ultimately sales figures. If this industry is to flourish, honesty and transparency with the consumer is paramount.

“What we’re hoping to do with Dealer Promise is to create an industry-accepted code of conduct and standards, working alongside dealers to address a fundamental problem of consumer trust and confidence.”

Dealerships receive a range of perks in exchange for their signing up to the dealer promise, such as dedicated digital branding, visible partnering with the AA and improved business reputation.