Pop up shops are becoming a well-established way to promote your business or to trial whether an area is right for a new service or product.
Whether you are looking to launch a new business and want to assess the strength of the market or are looking for customer feedback on a new product, it’s an excellent way to find out what customers really think.
Sinclair Mercedes-Benz attracted attention in Cardiff when it launched a pop-up showroom at the city’s St David’s Dewi Sant shopping centre for a second time. The mini showroom, which has space for two cars, allows people to book appointments at the business’ main base at Cardiff Gate Business Park.
If you are considering the pop-up shop route, it’s important to ensure you have the correct levels of dealership insurance in place. It's important to understand that the same risks apply to your dealership whether it is temporary or permanent.
The Sinclair Mercedes-Benz dealership offers people the chance to look at an A-Class hatchback and GLA SUV in person and use interactive devices to look at other models in the range. In addition, a replica Grand Prix car is on-site with a weekly competition for people to take selfies with the car and post them to social media.
Dealership director, Andy Sinclair, said: “We generated a tremendous response with our first St David’s pop-up shop which attracted more than 25,000 visitors.”
“It was fantastic for us to showcase our brands in a prime city centre location and in a completely different setting to our usual showroom environment.”