Car dealership group wins Motability award

Car dealership franchise Bristol Street Motors has won a top regional award for its Birmingham Ford outlet for delivering on the Motability car scheme, reports AM Online.

The Bristol Street Motors group has also been awarded a string of other prizes in recognition of its outstanding delivery of the scheme. This includes the group’s Birmingham, West Bromwich and Newcastle Vauxhall operations, with the successful launch and implementation of the Motability Operations programme, which began in 2014. All of the prizes handed out on an annual basis as part of the Dealer Awards programme are based on customer feedback.

Providing excellent customer service goes hand in hand with developing a successful car dealership business. Whether you are part of a larger group or run your own independent used car business, making sure your customers are happy will keep them coming back. In order to provide top quality services to your customers, it’s vital to ensure that you are properly covered and have decent road risks insurance and demonstration cover, in addition to your general motor trade insurance.

Bristol Street Motors also won Website of the Year award for its Motability website, while Vertu Motors, the franchise's owner, was named Dealer Group of the Year for the second year running.

Peter Wilson, the general manager of dealer relations at Motability Operations, spoke of the prizes: “The focus of these awards is to thank our dealer partners for providing a consistently positive customer service experience, after all, they are often the first point of contact for our customers.

“It’s important for us to recognise our dealer partners who go above and beyond when representing the Motability Scheme and highlight those who are setting a great example of how to do it well.”