The Ford Fiesta has officially become the UK’s best selling car of all time.
The small car now has sales figures of 4,115,000 since its first ever model was released in 1976, overtaking the record previously held by the Ford Escort, which sold 4,105,961 units between 1968 and 2000. The Fiesta has led the market in sales for 27 of the 37 years it has been in circulation, holding the top spot since 2009.
Car dealerships – both new and used – will be keen to note the popularity of the Fiesta, with it also topping second-hand sales lists on a regular basis. Nevertheless, regardless of what stock a dealer chooses to have on their premises, it is vital they protect it against damage or theft by obtaining a motor trade insurance policy that covers the full value of the vehicles on site.
Commenting on the American manufacturer’s record-breaking car, Mark Ovenden, Ford Britain chairman and managing director, said: “The Ford Fiesta has gone from strength to strength and today’s car combines style, value, driving dynamics and remarkable technologies such as the multi-award-winning 1.0 litre EcoBoost engine.
“It continues to outsell its nearest retail competitor by more than two to one – and that really tells the story of this extraordinary car.”
In terms of the specifications that prove most popular, the company says that 40 per cent of Fiesta buyers opt for the turbocharged 1.0 litre EcoBoost engine. Furthermore, 90 per cent now also choose higher-level specification models such as the Ford SYNC voice-controlled connectivity system.