Online Configuration takes off for Ford Edge model

Ford has revealed that online configuration is proving a popular choice for consumers of its Edge vehicles, with 60,000 of the cars being configured online since the beginning of the year.

As Ford prepares to roll out its new Edge SUV this summer, the manufacturer has been keen to promote the popularity of its Ford Edge vehicles among buyers who want to personalise the car-buying experience.

With the new car sector booming, dealerships may be thinking of expanding their business or adding to the volume of stock they hold. If dealerships are adding new lines, such as the Ford Edge SUV, they need to ensure they have the right levels of cover by having a good motor trade insurance policy, as well as road risks insurance.

Data released by Ford shows that 49 per cent of Edge buyers opted for the Sport model and 55 per cent decided on the 2.0-litre TDCi diesel engine. In terms of colour, Electric Spice proved the least popular, with only 8 per cent of buyers taking this option, while Oxford White and Shadow Black took 16 per cent and 14 per cent respectively.

Andy Barratt, the chairman and managing director of Ford of Britain, said: "The UK team and our extensive Ford dealer network are very excited by this exceptionally fast start for the new Ford Edge. With our existing EcoSport and Kuga SUV models enjoying healthy sales growth, there isn’t a better time to launch our new flagship Edge SUV."