JCT600 has begun a £1 million redevelopment of its Volkswagen car dealership in Saxon Way in Hull, as part of an ongoing programme to enhance the company's dealerships.
The 11-car showroom will be overhauled and expanded to 400 square metres — around double the size of the current facilities. The refurbishment will remove all desks and replace them with ‘comfort zones’, cafe areas and leather sofas.
There will also be interactive touchscreens, a customer quiet zone and a business lounge. And to keep children amused, JCT600’s kids area will feature a gaming station and a fixed iPad.
If you are upgrading your showroom, moving to new facilities or making changes to either the type or volume of vehicles you have on the forecourt, you must ensure that you have the right level of motor trade insurance and road risks insurance to cover your new and more expensive stock.
Mark Taylor, group property director of JCT600, said: “Volkswagen is at the forefront of blended retailing, known as 'bricks with clicks', which embraces the latest digital technology and incorporates it within its dealerships while also appreciating the continuing importance of face-to-face contact.
“For example, a fixed iPad will be positioned at every car for browsing the vehicle specification, enabling the sales team to demonstrate the options available to customers and technical safety features in an engaging way.”
While the work is being completed, the Hull dealership will relocate to a temporary area in the car park, with the newly revamped facilities scheduled to be open for business around mid-April.