West London car dealer fined for false advertising

A car dealer from West London has been charged with falsely advertising used cars to members of the public.

Ibrahim Namo of Ealing runs a company that trades under three names – Top Choice, Smart Autos and M6 Autos. He operates out of an industrial estate in Wembley where he has been found to be selling vehicles that had a different mileage, model and service history to the description Mr Namo advertised online.

Being completely honest about one’s stock is not only important for car dealers to maintain a good reputation among customers; it is also vital when it comes to their motor trade insurance policy. For a trader’s road risks insurance policy to be valid they will need to register the vehicles they are selling – misleading authorities as to the nature of these vehicles could mean the dealer is not covered to drive the cars as part of their business operations.

In sentencing at Willesden Magistrates Court, district judge Denis Brennan said: "Any member of the public expects that the way a car is advertised will be correct. Otherwise they would not take ownership of that car.

“Your behaviour costs them time, energy and causes much annoyance from their perspective. You are undermining public confidence in car traders, as car traders have to be honest."

Mr Namo pleaded guilty to three offences under The Consumer Protection for Unfair Trading Regulations 2008, Get West London reported. He was made to pay £520.