Part 3: Make 2020 a better year for your motor trade business


The road to success in 2020:

Give the people what they want!

  • Sell new cars? Offer good finance terms – and be transparent about them – to give consumers confidence to make an expensive purchase.
  • While consumers tighten their belts, quality used cars could continue to sell well.
  • Certain makes and models will always sell better than others. Do your research.

Consider the work you do

  • If your business is a mix of car sales and service and repair, consider doing more servicing and less selling if you’re struggling to profit from sales. Make sure you have the knowledge to service and maintain a wide range of vehicles.
  • Learn the skills you need to maintain and service electric and hybrid vehicles. Skilled technicians are still short in supply. You can give yourself an edge by becoming an expert in this field.

Work with a good finance partner

  • Regulations have tightened when it comes to providing finance. Being transparent and clear about finance terms is good business sense, helping consumers to make informed choices.

Keep checking the latest trends

  • Diesel sales are in decline, but don’t overlook diesel/electric hybrids, which are growing in popularity faster than any other category (up 740% year-on-year) when it comes to car registrations.
  • Demand for electric and alternatively fuelled vehicles is only set to rise. Look for good new and used examples. Be skilled and give confidence you have the knowledge to support customers who consider purchasing these vehicles.
  • Don’t forget petrol cars. People still want them!

Back your motor trade sales with quality insurance

Don’t compromise when it comes to motor trade insurance. Speak to the experts at Bollington for quality insurance at competitive prices. We're here throughout the year for you, so call us for help and advice with your motor trade insurance needs.