Car dealers missing out on customer write-offs

Car dealers could be missing a trick by not having plans in place to target motorists whose vehicles have been written off, new research has suggested.

According to analysis carried out by Accident Exchange of 40,000 car crashes to take place in the UK, 12 per cent of them results in at least one of the cars involved being written off. This means that across the country there is up to 257,000 write-offs in Britain in the past 12 months, at a cost of £1,968,610,160.

However, despite the huge number cars being written off in crashes, dealers are not doing enough to target those potential customers. Indeed, Accident Exchange states that dealers often have no idea if one of their former customers has their car written off, with the researchers urging dealers to have plans in place to address this.

Car dealers should always have plans in place to deal with unexpected car crashes. For their own staff this means having a road risks insurance policy - for their customers this could mean better post-sale care to ensure they keep tabs on when drivers might be back in the market for another purchase.

Liz Fisher, sales director at Accident Exchange, explained: “Dealers often don’t have a plan to provide the necessary follow-up calls when a customer has had an accident. In fact they sometimes never even find out.

“As the first port of call for tens of thousands of drivers after an accident, the post-accident leads we provide dealers have become an invaluable source of additional revenue, allowing them to offer better customer service and sell more cars.”