The Holdcroft Stoke car dealership is going to start fitting cars with pollen filters to help drivers who suffer from hay fever, it has been announced this week.
The Stoke-on-Trent dealership sells new and used cars as well as providing servicing. According to the Stoke Sentinel, Holdcroft is also now going to fit technology that ensures air passing through a vehicle is filtered to remove pollen and other airborne allergens before they reach the driver and passengers in the cabin, making sure hay fever sufferers are not impaired while behind the wheel.
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Recent research suggests that the need for pollen filters is going to be higher than ever too; according to allergy experts Pollen UK, this summer is going to be the worst yet for those with hay fever. The condition is also becoming more prominent with the number of sufferers trebling over the last 30 years.
This ought to be a serious issue for drivers as hay fever could dramatically impact their ability to drive safely. To illustrate, the National Pollen and Aerobiology Research Unit did a study of 1,000 hay fever sufferers and found that they were only operating at 63 per cent of their capacity.
Holdcroft Stoke dealer principal, Paul Fowler, said: "Whether a car has a pollen filter or not should be a serious consideration for hay fever sufferers when buying a new or used car. Hay fever affects so many people in the UK and we can offer sufferers in town an option to help ease their symptoms."