Volvo Cars UK enhances used car marketing with imagery technology

Volvo Cars UK has signed a deal with AutosOnShow.TV, which will enable the car manufacturer to include AutoIMAGE Guided Image solutions in its used vehicle marketing package.

Customers at the firm's Volvo Selekt Used Car dealerships across the UK will now enjoy state-of-the-art video and imagery when purchasing used Volvos.

While it's important that used car dealers can enhance their customer service offering by employing the latest technologies, they also need to ensure that their motor trade insurance and road risks insurance policies are up to date, particularly when investing in new technologies and marketing tools.

Bruce Greenwood, the national programme manager for Volvo Cars UK, explained: “AutosOnShow.TV was the perfect partner to provide an easy to use solution ensuring high quality, professional and consistent images with full vehicle videos across the whole of the dealer network."

He continued: “Well presented, quality images are a minimum requirement when presenting approved used cars. The ability for dealers to also create video assets on specific cars and then easily present them online or via email is key to meeting today’s used car customer expectations."

One of the key selling points of the imagery technology is that it provides all 106 used car dealers with the ability to generate tailored imagery from a central location, which will ensure that the Volvo brand is communicated consistently to customers across the country.